nice to meet you,
bella︎
I’m Isabella, but since everyone in this industry has a nickname,
you can call me Bella.
I’m 29 years old, a journalist by degree, but a creative at heart.
While in college learning how to track down good sources,
I fell in love with what lived between the articles: the ads.
Them I started my first internships at agencies in my hometown.
Later, I moved to São Paulo and never left the agency life.
Over the past 11 years as a copywriter, I've worked with incredible
brands such as Nike, Uber, Johnnie Walker, PepsiCo, O Boticário,
and many more.
In 2025, I had the honor of being named Next Creative Leader
by The One Club for Creativity.
you can call me Bella.
I’m 29 years old, a journalist by degree, but a creative at heart.
While in college learning how to track down good sources,
I fell in love with what lived between the articles: the ads.
Them I started my first internships at agencies in my hometown.
Later, I moved to São Paulo and never left the agency life.
Over the past 11 years as a copywriter, I've worked with incredible
brands such as Nike, Uber, Johnnie Walker, PepsiCo, O Boticário,
and many more.
In 2025, I had the honor of being named Next Creative Leader
by The One Club for Creativity.
WORK
Wieden+ Kennedy SP
2025 - now
AlmapBBDO
2021 - 2025
SoWhat
2019 - 2021
CCZ
2017 -2019
Massimo
2015 -2017
RECOGNITION
One Club
Next Creative Leaders 2025 / Winner
Cannes
See it be it 2024 / Finalist
Effie Latam
Her Touch / Silver / 2025
A New Ending / Bronze + 2x Shortlist / 2024
Strong Are The Women / 2x Shortlist / 2025
Beauty Posters / Shortlist / 2025
The Carnival Swap / 2x Shortlist / 2024
Effie Brazil
Her Touch / Silver / 2025
A New Ending / Silver /2023
Strong Are The Women / Bronze / 2025
Beauty Posters / Bronze / 2025
The Carnival Swap / Bronze / 2025
The Carnival Swap / 2x Shortlist / 2024
El Ojo
#IPlayBetterAlongsideYou / Gold / 2019
#IPlayBetterAlongsideYou/ Silver /2019
Her Touch / Bronze / 2025
ONU Mujeres
#IPlayBetterAlongsideYou / Silver / 2019
Brazilian Creative Club
Her Touch / 2x Bronze + 1 Merit / 2025
Strong Are The Women / 2x Merit / 2025
Prêmio Profissionais do Ano
Strong Are The Women / Shortlist / 2025